Shopstall is a free handmade seller tool designed for crafters, ceramicists, jewelry makers, and artisans who want to sell crafts without a website. Create a mobile-first product catalogue in 5 minutes, display up to 15 handmade items, and share your custom link across social media or via booth QR codes at craft fairs to capture custom order inquiries automatically.
The Handmade Seller Dilemma: High Marketplace Fees vs. Website Overhead
- Etsy fee bloat — listing fees, a 6.5% transaction cut, offsite ad fees, and payment processing can eat 15–25% of revenue per piece.
- Shopify & website complexity — $39+/month is too expensive for small batches of 10–15 unique pieces.
- Custom order confusion — colourways, ring sizes, or personalization requests get lost across DMs and emails.
- Craft fair signal issues — weak cell networks make card terminals and web storefronts crash during rushes.
How Shopstall Simplifies Selling at Craft Fairs & Online
Stand Out at Craft Fairs with Booth QR Codes
Print your catalogue URL as a QR code on your display table or business cards — shoppers scan to view your full handmade lineup and submit custom orders even when your booth is packed.
Streamline Custom Orders with Buyer Notes
Buyers ordering specific sizing, custom colour palettes, or engraved initials can type their requirements directly into the Buyer Notes field.
Keep 100% of Your Profits with Direct Payments
No marketplace transaction cuts. Shopstall sends an instant email alert with the buyer's name, phone number, selected products, and notes — you collect via Interac e-Transfer, cash, or direct invoice.
Zero Technical Maintenance or Business Documentation
No tax registration, merchant verification, or coding skills needed. Upload up to 15 product photos and start sharing your link in under 5 minutes.
3 Product Photography & Presentation Tips
- Use natural light — photograph near a window or outdoors on overcast days for accurate colours.
- Showcase scale & details — include one lifestyle photo so buyers understand item dimensions.
- Clear descriptions — list materials used ("100% soy wax", "solid brass", "polymer clay") to build trust.
Mini case study: How Liam's Leathercraft streamlined custom orders
- Seller: Liam T., Custom Leather Goods Maker (Vancouver)
- Challenge: Customers wanted custom monogram initials, but capturing details on scrap paper led to mix-ups.
- Solution: A Shopstall QR code for his craft booth, letting customers choose a finish and type monogram initials into Buyer Notes.
- Results: 15+ weekly custom orders logged cleanly, over $600/year saved by skipping website subscriptions, zero processing fees.