Shopstall is a free product page app designed for home bakers, cake decorators, and artisan pastry makers who want to sell baked goods online without building a website. Display seasonal menus, take pre-orders for holiday drops, and share a single catalogue link across WhatsApp groups and social media while automatically capturing buyer contact info and custom order details.
The Home Baker Order Headache: Why DMs and Chat Groups Break Down
- Lost custom inscriptions & dietary notes — details like "Happy 30th Alex" or nut allergies get buried in long chat threads.
- Seasonal drop chaos — a holiday cookie box launch triggers dozens of "is this still available?" messages.
- Chasing down payments — payment instructions get lost in back-and-forth texting.
- Expensive website software — $39+/month for 5–10 baked goods a week eats into your ingredient budget.
How Shopstall Helps Home Bakers Take Organized Pre-Orders
Messy WhatsApp order flow
Customer DMs → asks flavours → forgets allergy notes → searches chat for address → missed deposit
Organized Shopstall flow
Share link in WhatsApp group → customer selects pastries → enters custom inscription in Buyer Notes → instant email alert
Share One Link in WhatsApp Groups & Social Media
Instead of posting 15 separate photos to community WhatsApp groups, post one link — buyers view your entire up-to-date baking menu on mobile.
Capture Allergy Info & Inscriptions with Buyer Notes
- Custom cake wording (e.g. "Happy Birthday Sarah!")
- Dietary preferences (gluten-free, nut-free, vegan)
- Preferred pickup date and time window
Receive Instant Email Notifications
The moment a customer submits an order, you get an email with their name, phone number, selected items, and custom notes neatly formatted.
Zero Merchant Fees on Interac e-Transfer & Cash
Avoid losing 3–4% of every cake sale to processing fees — text or email the customer your Interac e-Transfer details to collect a deposit before you start baking.
Mini case study: How Chloe's Bakery streamlined custom cake orders
- Seller: Chloe R., Home Baker & Cake Decorator (Calgary)
- Challenge: 20+ weekly custom cake inquiries across WhatsApp and Instagram DMs, regularly missing colour requests and pickup times.
- Solution: A free Shopstall catalogue of 8 core cake designs, linked from her WhatsApp status and Instagram bio.
- Results: 100% of custom text requests captured via Buyer Notes, 4+ hours saved weekly, $0 spent on website fees.